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8 Steps to Business Card Design
8 Steps to Business Card Design
Business cards are printed cards with personalised business information on them, usually representing an individual or an organisation.business card in spanish They are often shared during introductions as a reminder and a convenience. However, having a business card that is not presented in the most effective way can leave a bad impression and may damage a business.
One of the main mistakes when creating business cards is to include too much contact information.business card in spanish business card in spanish This is especially true for an artist such as Katsy Garcia, who only wants her e-mail address on hers. In an ideal world, all contact information should be limited to something as general as an e-mail address. However, many artists put their entire phone list, website, Facebook page and other social media pages on theirs. This leads to people having to search for this information on a business card which is not only unprofessional, but will take up valuable space.
A good rule of thumb when considering how much contact information you want on your business cards is to assume that every client you meet wants to hear from you.business card in spanish business card in spanish The small business card format allows you to do this and gives you some leeway. Remember that clients can look at your card later and choose not to call or visit. Also, bear in mind that prospective customers can print off the business cards and take them somewhere so you do not need to keep them at hand. Having them available for your contact information would be a waste.
Another mistake made by artists when designing business cards is including too much information about themselves.business card in spanish This includes including their name, photo and social media profiles on the back of the card. Artists who are new to the business card game might not think this is particularly important but it really is. When someone is looking to buy from you, they want to know who you are, what you do and your social media profiles. Including all this on your business card could easily make you appear too business oriented and push people away.
The final step to business card design is to get a feel for your brand identity. It may be tempting to add as much information as possible and change your photo and personal details but this could end up making you look like an amateur. You should really try and incorporate at least one photo of your brand and use a consistent color scheme. If you want to add a social media feed or favicon then this should be done in a darker shade of red so as to tie everything together.
When you have completed your business card layout, it is time to get creative! Get yourself a new template and do something unique with it. Create a QR code on the back so that your contacts can instantly find out more about you. Your customers will love having a QR code on their business cards so make sure you include this option. By doing any of these things correctly, you can ensure your first impression is a good one.
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