8 Steps to Designing a Good Business Card

8 Steps to Designing a Good Business Card

A business card is typically a small plastic, usually plastic-sided card, which holds your company information, including name, address and logo. It is often used for customers, but can also be given to prospective clients or colleagues as well. Your company card design is an important element of your overall branding and should therefore act as a clear visual extension of the brand design you are creating. In order to create an effective brand image, a business card must communicate the benefits and features of your product or service, as well as being visually appealing to the target audience. It is also often a vehicle for marketing communications, with the inclusion of a slogan or brand name.

As technology has increased, so have the range of available designs and the quality of print. Every printer offers a range of options when it comes to card designs and the best printers will offer everything from business card holders, customised mailboxes and business card holders with special cuts, to novelty items and fridge magnets. All printers offer different options in terms of colour, folding, die cutting and folding in the folds - and special cuts can make a big difference to the impact of a card.

Firstly, we consider how special cuts can really enhance your card design and make it stand out. The most common special cuts available are the folding card edges, which allow you to maximise the space on one edge of the card, and give an extra visual appeal to the card. There are also embossed edges, as well as raised or domed edges. You may also want to opt for full bleed (utterly coloured) business cards, although these tend to be quite expensive. However, if you really want a unique design, it might be worth going for something like an embossed corner - but again, these can cost more depending on the type of quality you're looking at.

Next, we consider brand colour schemes and how they relate to your business cards. Different brands have their own unique colours, and you'll need to choose the right colour scheme for your brand before you order your business cards. Your brand colour scheme can set the tone for your whole brand image, so it's important to pick a design that works well with your colour scheme.

Lastly, we look at the card design itself. When it comes to business cards, the final aesthetic appeal is set by the trimmings - and trimmings can make a big difference to how good your card looks overall. If you really want to impress people with your business card design, then you should invest in high-quality paper that's easy to clean, and colourful ink that suits your brand image.

At the end of the day, all of these ideas can lead to success with your business card design. But remember, there's no point in reinventing the wheel if you're not going to do things right first time. Follow these 8 steps, and you should be able to make a strong impression right from the start.

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